If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.
Brian TracyWrite while the heat is in you. The write who postpones the recording of his thoughts uses an iron which has cooled to burn a hole with. He cannot inflame the minds of his audience. To achieve something you've never achieved before, you must become someone you've never been before.
Brian Tracy