Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.
Brian TracyMy secret for writing is going back to clarity. I'm very clear about what I want to accomplish-the goal-and then the next two are focus and concentration. And I've probably spent my whole life both practicing those two and teaching them. Focus. Focus on a single point and concentration. And concentrating on a single thing till it's done.
Brian Tracy