All the businesses from the beginning of history have struggled with product development (assuming there is a market, doing the market testing and so on). But now they start with customer development. Get the customer who says, "Yes. I want that. I need it. I wanna use it. I'll pay for it." And then you go back and work with your engineers. It is changing the world!
Brian TracyNever consider the possibility of failure; as long as you persist, you will be successful.
Brian TracyDemonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.
Brian TracyStart with a picture of your goal as already achieved in the future, and work back to the present. Imagine the steps that you would have taken to get from where you are now to where you want to be.
Brian Tracy