I think the critical thing is the product or service that you're trying to raise money for. And probably the best description of that, people should say when they hear, "This is what I want to do. This is what I want to bring to the market." They should say, "Gee! That's a great idea" or "Gee! Why hasn't somebody else thought of that before? Well, that's an incredible idea!" In other words, the more a person is delighted, or astonished, or happy with your product, or service, or idea, the more happy they are to put up money for it.
Brian TracyMake a decision to be successful right now. Most people never decide to be wealthy and that is why they retire poor.
Brian TracyThe mark of the superior thinker is his or her ability to accurately predict the consequences of doing or not doing something.
Brian Tracy