Leadership is the ability to get extraordinary achievement from ordinary people.

Offer your customers a long-term relationship, then do everything possible to build and maintain it.

Only undertake what you can do in an excellent fashion. There are no prizes for average performance.

The future belongs to the competent. It belongs to those who are very, very good at what they do. It does not belong to the well meaning.

Self-acceptance begins in infancy, with the influence of your parents and siblings and other important people. Your own level of self-acceptance is determined largely by how well you feel you are accepted by the important people in your life. Your attitude toward yourself is determined largely by the attitudes that you think other people have toward you. When you believe that other people think highly of you, your level of self-acceptance and self-esteem goes straight up. The best way to build a healthy personality involves understanding yourself and your feelings.

There are no unrealistic goals, only unrealistic deadlines.

Satisfy the deep subconscious needs of your customers - to feel important, to feel valued, respected and worthwhile