If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.
Brian TracyI believe every person has within themselves inexhaustible reserves of potential they have never even come close to realizing.
Brian TracyFive Great Habits for Better Relationships: acceptance (smile each time), appreciation (say thank you to everyone), admiration (compliment people on their appearance or clothing, etc.), approval (praise immediately, specifically and repeatedly), and attention (be a good listener).
Brian Tracy