Get money - but stop once in a while to figure what it is costing you to get it. No man gets it without giving something in return. The wise man gives his labor and ability. The fool gives his life.

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.

The five steps in teaching an employee new skills are preparation, explanation, showing, observation and supervision.

The ablest men in all walks of modern life are men of faith. Most of them have much more faith than they themselves realize.

There are no little things.

Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

As a profession advertising is young; as a force it is as old as the world.