Get money - but stop once in a while to figure what it is costing you to get it. No man gets it without giving something in return. The wise man gives his labor and ability. The fool gives his life.

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.

I do not like the phrase: Never cross a bridge till you come to it. The world is owned by men who cross bridges on their imaginations miles and miles in advance of the procession.

In the long run no individual prospers beyond the measure of his faith.

It would do the world good if every man would compel himself occasionally to be absolutely alone. Most of the world s progress has come out of such loneliness.

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

My program is to leave the fools to nature. She has diseases with which to deal with them.