It is said that great leaders are born, not made. The saying is true to this degree, that no man can persuade people to do what he wants them to do, unless he genuinely likes people, and believes that what he wants them to do is to their own advantage.

The ablest men in all walks of modern life are men of faith. Most of them have much more faith than they themselves realize.

The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do.

Get money - but stop once in a while to figure what it is costing you to get it. No man gets it without giving something in return. The wise man gives his labor and ability. The fool gives his life.

Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.

An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which company and which product shall be the leader today and which shall lead tomorrow.

Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.