Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.

What a curious phenomenon it is that you can get men to die for the liberty of the world who will not make the little sacrifice that is needed to free themselves from their own individual bondage.

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

As a profession advertising is young; as a force it is as old as the world.

Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.

Action and reaction, ebb and flow, trial and error, change - this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, fresh hope. And out of hope, progress.

If you expect perfection from people your whole life is a series of disappointments, grumblings and complaints. If, on the contrary, you pitch your expectations low, taking folks as the inefficient creatures which they are, you are frequently surprised by having them perform better than you had hoped.