If you expect perfection from people your whole life is a series of disappointments, grumblings, and complaints.
Bruce BartonThe five steps in teaching an employee new skills are preparation, explanation, showing, observation and supervision.
Bruce BartonAs a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.
Bruce BartonThe American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.
Bruce BartonIf you expect perfection from people your whole life is a series of disappointments, grumblings and complaints. If, on the contrary, you pitch your expectations low, taking folks as the inefficient creatures which they are, you are frequently surprised by having them perform better than you had hoped.
Bruce Barton