Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
Bruce BartonLearn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.
Bruce BartonThe five steps in teaching an employee new skills are preparation, explanation, showing, observation and supervision.
Bruce BartonIt would do the world good if every man would compel himself occasionally to be absolutely alone. Most of the world s progress has come out of such loneliness.
Bruce Barton