The five steps in teaching an employee new skills are preparation, explanation, showing, observation and supervision.

The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do.

I do not like the phrase: Never cross a bridge till you come to it. The world is owned by men who cross bridges on their imaginations miles and miles in advance of the procession.

My program is to leave the fools to nature. She has diseases with which to deal with them.

As a profession advertising is young; as a force it is as old as the world.

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

Action and reaction, ebb and flow, trial and error, change - this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, fresh hope. And out of hope, progress.