Imagining the future may be more important than analysing the past.

If your aspirations are not greater than your resources, you’re not an entrepreneur.

Executives are constrained not by resources but by their imagination.

Strategy is about stretching limited resources to fit ambitious aspirations.

If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up.

If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'

The future lies with those companies who see the poor as their customers.