How we ask the question is extremely important to how we find the answer.

Imagining the future may be more important than analysing the past.

If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'

With wolves, solidarity is first but when they hunt, they change roles. The implicit hierarchy depends on who does what. In an organization one unique person makes a difference, but you need teamwork to make it happen.

The resource allocation task of top management has received too much attention when compared to the task of resource leverage.

If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up.

Strategy is about stretching limited resources to fit ambitious aspirations.