Design is important, it's an important dimension in the car. It's not the only one.

You don't build your character by doing what everybody else is doing.

When you want to turn around a company, you want to make sure that the solution is coming from inside.

Regulations about environments are going to get tougher and tougher.

I mean, when you're a pioneer and you are at the forefront of an offensive, you're going to be the most optimistic person.

I think the new generation is much more demanding about respect for the environment than we have ever imagined.

Incentives are not strategy, they are tactics. Defensive measures.