When people are not given an option by some secret scoring system, it's very hard to complain, so they often don't even know that they've been victimized.

Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.

The most important goal I had in mind was to convince people to stop blindly trusting algorithms and assuming that they are inherently fair and objective.

I set up a company, an algorithmic auditing company myself. I have no clients.

I know how models are built, because I build them myself, so I know that I'm embedding my values into every single algorithm I create and I am projecting my agenda onto those algorithms.

So much of our society as a whole is gearing us to maximize our salary or bonus. Basically, we just think in terms of money. Or, if not money, then, if you're in academia, it's prestige. It's a different kind of currency. And there's this unmeasured dimension of all jobs, which is whether it's improving the world.

My fantasy is that there is a new regulatory body that is in charge of algorithmic auditing.