Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.
Cathy O'NeilWe've learned our lesson with finance because they made a huge goddamn explosion that almost shut down the world. But the thing I realized is that there might never be an explosion on the scale of the financial crisis happening with big data.
Cathy O'NeilThe disconnect I was experiencing was that people hated Wall Street, but they loved tech.
Cathy O'NeilI think there's inherently an issue that models will literally never be able to handle, which is that when somebody comes along with a new way of doing something that's really excellent, the models will not recognize it. They only know how to recognize excellence when they can measure it somehow.
Cathy O'Neil