The Facebook algorithm designers chose to let us see what our friends are talking about. They chose to show us, in some sense, more of the same. And that is the design decision that they could have decided differently. They could have said, "We're going to show you stuff that you've probably never seen before." I think they probably optimized their algorithm to make the most amount of money, and that probably meant showing people stuff that they already sort of agreed with, or were more likely to agree with.
Cathy O'NeilObviously the more transparency we have as auditors, the more we can get, but the main goal is to understand important characteristics about a black box algorithm without necessarily having to understand every single granular detail of the algorithm.
Cathy O'NeilAn insurance company might say, "Tell us more about yourself so your premiums can go down." When they say that, they're addressing the winners, not the losers.
Cathy O'Neil