The public trusts big data way too much.

The training one receives when one becomes a technician, like a data scientist - we get trained in mathematics or computer science or statistics - is entirely separated from a discussion of ethics.

When people are not given an option by some secret scoring system, it's very hard to complain, so they often don't even know that they've been victimized.

It's a standard thing you hear from startup people - that their product is somehow improving the world. And if you follow the reasoning, you will get somewhere, and I'll tell you where you get: You'll get to the description of what happens to the winners under the system that they're building.

You'll never be able to really measure anything, right? Including teachers.

We can't just throw something out there and assume it works just because it has math in it.

Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.