Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.
Cathy O'NeilWhen I think about whether I want to take a job, I don't just think about whether it's technically interesting, although I do consider that. I also consider the question of whether it's good for the world.
Cathy O'NeilI would argue that one of the major problems with our blind trust in algorithms is that we can propagate discriminatory patterns without acknowledging any kind of intent.
Cathy O'NeilI think there's inherently an issue that models will literally never be able to handle, which is that when somebody comes along with a new way of doing something that's really excellent, the models will not recognize it. They only know how to recognize excellence when they can measure it somehow.
Cathy O'Neil