A movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of a community, and the weak ties that hold neighborhoods and clans together. And it endures because a movement's leaders give participants new habits that create a fresh sense of identity and a feeling of ownership.
Charles DuhiggMost of the choices we make each day may feel like the products of well-considered decision making, but theyโre not. Theyโre habits.
Charles DuhiggWhat studies say the number one best way to start an exercise habit is to give yourself a reward that you genuinely enjoy.
Charles Duhigg