Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
Charles DuhiggHabits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realizeโthey are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.
Charles DuhiggThere's a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.
Charles Duhigg