The cooperation of NASCAR - or any other system, it turns out - persists only when everyone believes he has the opportunity to win.
Charles DuhiggCravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
Charles DuhiggRather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
Charles Duhigg