Belief is easier when it occurs within a community.

Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.

Once people learned how to believe in something, that skill started spilling over to other parts of their lives, until they started believing they could change. Belief was the ingredient that made a reworked habit loop into a permanent behavior.

Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.

The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.

If you want to do something that requires willpower - like going for a run after work - you have to conserve your willpower muscle during the day.

Companies aren’t families. They’re battlefields in a civil war.