Most of the choices we make each day may feel like the products of well-considered decision making, but theyโre not. Theyโre habits.
Charles DuhiggOnce people learned how to believe in something, that skill started spilling over to other parts of their lives, until they started believing they could change. Belief was the ingredient that made a reworked habit loop into a permanent behavior.
Charles DuhiggHabits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realizeโthey are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.
Charles Duhigg