This is the real power of habit: the insight that your habits are what you choose them to be.

There's a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.

Companies aren’t families. They’re battlefields in a civil war.

There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.

But countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.

When people have a willpower failure, it's because they haven't anticipated a situation that's going to come along.

Making your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget.