A movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of a community, and the weak ties that hold neighborhoods and clans together. And it endures because a movement's leaders give participants new habits that create a fresh sense of identity and a feeling of ownership.
Charles DuhiggThere's a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.
Charles DuhiggAs people strengthened their willpower muscles in one part of their livesโin the gym, or a money management programโthat strength spilled over into what they ate or how hard they worked. Once willpower became stronger, it touched everything.
Charles DuhiggWhen a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So unless you deliberately fight a habit -- unless you find new routines -- the pattern will unfold automatically.
Charles Duhigg