The more you focus, the more that focus becomes a habit.

The same process that makes AA so effective—the power of a group to teach individuals how to believe—happens whenever people come together to help one another change. Belief is easier when it occurs within a community.

Since the 17th century, insurance agents have been the foremost experts on risk.

If you dress a new something in old habits, it’s easier for the public to accept it.

There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.

For a habit to stay changed, people must believe change is possible.

Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.