The more you focus, the more that focus becomes a habit.

If you tell people that they have what it takes to succeed, they'll prove you right

Habits are malleable throughout your entire life.

Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.

Companies aren’t families. They’re battlefields in a civil war.

Once people learned how to believe in something, that skill started spilling over to other parts of their lives, until they started believing they could change. Belief was the ingredient that made a reworked habit loop into a permanent behavior.

A movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of a community, and the weak ties that hold neighborhoods and clans together. And it endures because a movement's leaders give participants new habits that create a fresh sense of identity and a feeling of ownership.