When people have a willpower failure, it's because they haven't anticipated a situation that's going to come along.
Charles DuhiggThe biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
Charles DuhiggThe Golden Rule of Habit Change: You can't extinguish a bad habit, you can only change it.
Charles DuhiggMaking your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget.
Charles DuhiggWhat we know from lab studies is that it's never too late to break a habit. Habits are malleable throughout your entire life. But we also know that the best way to change a habit is to understand its structure - that once you tell people about the cue and the reward and you force them to recognize what those factors are in a behavior, it becomes much, much easier to change.
Charles Duhigg