Habits are malleable throughout your entire life.

The problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad one, it's always lurking there, waiting for the right cues and rewards.

The waste from power plants is essentially what is left over when you burn coal. And as we all know, coal is a relatively dirty mineral.

When people have a willpower failure, it's because they haven't anticipated a situation that's going to come along.

Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.

America is the Saudi Arabia of coal.

There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.