Most of the choices we make each day may feel like the products of well-considered decision making, but theyโre not. Theyโre habits.
Charles DuhiggThe best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.
Charles DuhiggThe problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad one, it's always lurking there, waiting for the right cues and rewards.
Charles DuhiggWhen a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So unless you deliberately fight a habit -- unless you find new routines -- the pattern will unfold automatically.
Charles DuhiggCompanies arenโt families. Theyโre battlefields in a civil war. Yet despite this capacity for internecine warfare, most companies roll along relatively peacefully, year after year, because they have routinesโhabitsโthat create truces that allow everyone to set aside their rivalries long enough to get a dayโs work done.
Charles Duhigg