Most of the choices we make each day may feel like the products of well-considered decision making, but theyโre not. Theyโre habits.
Charles DuhiggIt is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.
Charles DuhiggHabits, scientists say, emerge because the brain is constantly looking for ways to save effort.
Charles Duhigg