If you tell people that they have what it takes to succeed, they'll prove you right

When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So unless you deliberately fight a habit -- unless you find new routines -- the pattern will unfold automatically.

Research suggests that investment bankers are more prone to commit fraud when they feel the competitor at their heels.

The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.

Habits are malleable throughout your entire life.

Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.

There’s something about it that makes other good habits easier.