If you tell people that they have what it takes to succeed, they'll prove you right

Hiding what you know is sometimes as important as knowing it.

The problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad one, it's always lurking there, waiting for the right cues and rewards.

This is the real power of habit: the insight that your habits are what you choose them to be.

Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more. There’s no cleaning benefit, but people feel better when there’s a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.

If you believe you can change - if you make it a habit - the change becomes real.

Companies aren’t families. They’re battlefields in a civil war.