Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
Charles DuhiggShampoo doesnโt have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpasteโnow every company adds sodium laureth sulfate to make toothpaste foam more. Thereโs no cleaning benefit, but people feel better when thereโs a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.
Charles DuhiggAt some point, if you're changing a really deep-seated behavior, you're going to have a moment of weakness.
Charles DuhiggHabits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realizeโthey are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.
Charles Duhigg