There’s something about it that makes other good habits easier.

If you dress a new something in old habits, it’s easier for the public to accept it.

Habits are malleable throughout your entire life.

Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.

Belief is easier when it occurs within a community.

Making your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget.

A movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of a community, and the weak ties that hold neighborhoods and clans together. And it endures because a movement's leaders give participants new habits that create a fresh sense of identity and a feeling of ownership.