There’s something about it that makes other good habits easier.

Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.

When people have a willpower failure, it's because they haven't anticipated a situation that's going to come along.

There's a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.

The waste from power plants is essentially what is left over when you burn coal. And as we all know, coal is a relatively dirty mineral.

If you want to do something that requires willpower - like going for a run after work - you have to conserve your willpower muscle during the day.

If you dress a new something in old habits, it’s easier for the public to accept it.