A low morality will not sustain leadership long, its influence quickly vanishes, it cannot produce its own succession.

Organizations endure, however, in proportion to the breadth of the morality by which they are governed. Thus the endurance of organization depends upon the quality of leadership; and that quality derives from the breadth of the morality upon which it rests.

To try and fail is at least to learn; to fail to try is to suffer the inestimable loss of what might have been.

The responsibility of the executive is (1) to create and maintain a sense of purpose and moral code for the organization; (2) to establish systems of formal and informal communication; and (3) to ensure the willingness of people to cooperate.

Successful cooperation in or by formal organizations is the abnormal, not the normal, condition.

The executive art is nine-tenths inducing those who have authority to use it in taking pertinent action

It is what we think we know that keeps us from learning.