The more hooks an idea has, the better it will cling to memory.

Anger prepares us to fight and fear prepares us to flee.

The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.

What looks like a people problem is often a situation problem.

What questions do I want my audience to ask?

The Aha! experience is much more satisfying when it's preceded by the huh experience.