The more hooks an idea has, the better it will cling to memory.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

You've got a good idea, how do you make it stick?

The first problem of communication is getting people's attention.

Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit

The Aha! experience is much more satisfying when it's preceded by the huh experience.