What’s broken, and how do we fix it?
Just look for a strong beginning and a strong ending and get moving.
There's no such thing as a passive audience.
The more hooks an idea has, the better it will cling to memory.
Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.
What looks like resistance is often a lack of clarity.