The more hooks an idea has, the better it will cling to memory.
When people know the desired destination, theyโre free to improvise, as needed, in arriving there.
The first problem of communication is getting people's attention.
The most basic way to get someone's attention is this: Break a pattern.
There's no such thing as a passive audience.
Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.