Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle
The most basic way to get someone's attention is this: Break a pattern.
The Aha! experience is much more satisfying when it's preceded by the huh experience.
The more we reduce the amount of information in an idea, the stickier it will be.
Create a need for closure.
Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit