What looks like resistance is often a lack of clarity.

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

One of my favorite bloggers who can articulate his ideas clearly is Avinash Kaushik. The only problem? His ideas are so awesome his posts are a mile long, but I promise they are worth the time.

What questions do I want my audience to ask?

The more we reduce the amount of information in an idea, the stickier it will be.

The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

Just look for a strong beginning and a strong ending and get moving.