What questions do I want my audience to ask?
Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.
Stories are flight simulators for our brains.
The Aha! experience is much more satisfying when it's preceded by the huh experience.
Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.
Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle