The more hooks an idea has, the better it will cling to memory.
This is the biggest problem in analytics today.
Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.
The first problem of communication is getting people's attention.
The Aha! experience is much more satisfying when it's preceded by the huh experience.
What looks like resistance is often a lack of clarity.