Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

The more we reduce the amount of information in an idea, the stickier it will be.

What looks like a people problem is often a situation problem.

What’s working, and how can we do more of it?

Just look for a strong beginning and a strong ending and get moving.

Stories are flight simulators for our brains.

When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.