Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

What questions do I want my audience to ask?

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

What’s broken, and how do we fix it?

The first problem of communication is getting people's attention.

There's no such thing as a passive audience.

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.