Just look for a strong beginning and a strong ending and get moving.

You've got a good idea, how do you make it stick?

There's no such thing as a passive audience.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit

The more hooks an idea has, the better it will cling to memory.

What looks like resistance is often a lack of clarity.