What’s broken, and how do we fix it?
What questions do I want my audience to ask?
What looks like a people problem is often a situation problem.
Just look for a strong beginning and a strong ending and get moving.
When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.
Once we know something, we find it hard to imagine what it was like not to know it.