Bravery comes when you commit to doing the work.
For every day we don't unlock our own value, we remain plugged into our other identity.
Fear is at the heart of most of our worst choices.
The key is, no matter what story you tell, make your buyer the hero.
If you accept all the praise, you have to accept all the critics.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.