Marketers need to build digital relationships and reputation before closing a sale.

Marketers need to build digital relationships and reputation before closing a sale.

For every day we don't unlock our own value, we remain plugged into our other identity.

While face-to-face is just as important as it ever was, now that we've got all kinds of new tools, let us tighten bonds in between those in-person moments.

If you accept all the praise, you have to accept all the critics.

What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.

Don't treat your customers like a bunch of purses and wallets.