Business is about belonging which means inclusion is the new black.
Raise up the people beside you & quit worshipping those above you.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
We exist to serve our community. That's the most important mind-set to maintain.
Any opportunity to be helpful is an opportunity to earn money.
You can't fake community, you can't force it, either.