To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
Raise up the people beside you & quit worshipping those above you.
There's no value to working hard on being really popular.
Content marketing is weaponized storytelling.
Marketers need to build digital relationships and reputation before closing a sale.