The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
An owner is someone who chooses to own their life, own their choices, and own their future.
Treat praise like criticism: refuse to accept either.
If you can't find your own center and love for yourself, nothing else works.
If you accept all the praise, you have to accept all the critics.
In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment