The key is, no matter what story you tell, make your buyer the hero.
If you're not writing your own story, you're a character in someone else's.
Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
My bank does not accept likes.
Fear is at the heart of most of our worst choices.