If we don't support the people who support us, what are we going to do?
Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
Never try to be a thought leader. There's no value in that. Instead, try to add value.
Ideas have a shelf-life. Share yours, let others collaborate, and you'll get new ones.
To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.