Business is about belonging which means inclusion is the new black.
You can't fake community, you can't force it, either.
To truly know what works, you have to learn what doesn't work first.
No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.
My bank does not accept likes.
Don't ever think that somebody isn't important or not good enough, because you never know which way the road will take you.