Treat praise like criticism: refuse to accept either.
Walt Disney believed in himself instead of worrying what others were saying.
Social media puts the "public" into PR and the "market" into marketing.
Try to help people rather than focusing on what's in it for me.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
Celebrate small victories often. Mourn failures quickly. Do what's necessary without fanfare.