To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.
Don't treat your customers like a bunch of purses and wallets.
Never try to be a thought leader. There's no value in that. Instead, try to add value.
Any opportunity to be helpful is an opportunity to earn money.
Own your words. Your words are the maps to your intentions.
Between your brain and your mouth (or your fingers) is magic: your power to choose what you say next. Use that magic.