Own your words. Your words are the maps to your intentions.

When the people who support and are a part of your community, the community you have the pleasure and power and opportunity to serve, that's where all the best business happens.

Celebrate small victories often. Mourn failures quickly. Do what's necessary without fanfare.

Try to help people rather than focusing on what's in it for me.

Guide them where you want them to interact with you.

What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.

Ask yourself this question CONSTANTLY: where can I add the most value to what matters most to me and the people who care about me?