You can't fake community, you can't force it, either.

There's no value to working hard on being really popular.

The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.

Any opportunity to be helpful is an opportunity to earn money.

To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.

An inventor creates something that works. An entrepreneur creates something that others will buy.

Treat praise like criticism: refuse to accept either.