What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.
Your excuses will never be as good as the story of how you got it done.
We exist to serve our community. That's the most important mind-set to maintain.
If you accept all the praise, you have to accept all the critics.
Your day is your week is your month is your year.
In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment