In the '90s, you couldn't say the word 'nerd' to someone when pitching a show. They would have considered that too niche and wouldn't have listened.
Chris HardwickWe are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.
Chris HardwickThe thing about hipsters is that they take very seriously trying to make themselves look like they don't take themselves seriously.
Chris Hardwick