Because the way love works in general, you don't need everybody to like you somewhat - you need one person to like you a lot.

I know that shorter messages are better in terms of reply rate. The optimal length is something like 50 characters. Characters, not words.

Use correct grammar and punctuation. Do not use net speak, like WOT, W-O-T or U. Those messages get a lot lower reply rate.

To be universally liked is to be relatively ignored.

You take a picture of yourself in some exceptional situation - skydiving or whatever. People always post those photos because it works - you're saying something about yourself that begs a conversation and that's what the users are there for.

There will be more words written on Twitter in the next two years than contained in all books ever printed.

People tend to prefer their own race online in terms of the volume of messages.