People tend to prefer their own race online in terms of the volume of messages.

Women are much more discriminating. I think both types of people are equally interested in having an attractive partner. But women essentially give the thumbs up to only half as many guys as guys giving the thumbs up to women.

People tend to prefer their own race online in terms of the volume of messages.

I know that shorter messages are better in terms of reply rate. The optimal length is something like 50 characters. Characters, not words.

You take a picture of yourself in some exceptional situation - skydiving or whatever. People always post those photos because it works - you're saying something about yourself that begs a conversation and that's what the users are there for.

To be universally liked is to be relatively ignored.

Twitter, Reddit, Tumblr, Instagram, all these companies are businesses first, but, as a close second, they're demographers of unprecedented reach, thoroughness, and importance. Practically as an accident, digital data can now show us how we fight, how we love, how we age, who we are, and how we're changing. All we have to do is look.