There will be more words written on Twitter in the next two years than contained in all books ever printed.

To be universally liked is to be relatively ignored.

I know that shorter messages are better in terms of reply rate. The optimal length is something like 50 characters. Characters, not words.

Twitter, Reddit, Tumblr, Instagram, all these companies are businesses first, but, as a close second, they're demographers of unprecedented reach, thoroughness, and importance. Practically as an accident, digital data can now show us how we fight, how we love, how we age, who we are, and how we're changing. All we have to do is look.

Going to a site with more users seems obviously better to me, but at the same time, having a bland, middle of the road profile with bland, middle of the road pictures seems like a bad strategy to me.

There will be more words written on Twitter in the next two years than contained in all books ever printed.

You take a picture of yourself in some exceptional situation - skydiving or whatever. People always post those photos because it works - you're saying something about yourself that begs a conversation and that's what the users are there for.