A great piece of advice for online dating is to stand out from the crowd. So greetings like "hello" and "hi" are very common. They do less well than things that are a little bit quirky or a little bit weird, like "howdy" or "holla." The rarer your salutation, the better it does, in general.

Going to a site with more users seems obviously better to me, but at the same time, having a bland, middle of the road profile with bland, middle of the road pictures seems like a bad strategy to me.

Kind of paradoxically, men are very open minded or very even handed with their votes of women.

There will be more words written on Twitter in the next two years than contained in all books ever printed.

You take a picture of yourself in some exceptional situation - skydiving or whatever. People always post those photos because it works - you're saying something about yourself that begs a conversation and that's what the users are there for.

People tend to prefer their own race online in terms of the volume of messages.

To be universally liked is to be relatively ignored.