A great piece of advice for online dating is to stand out from the crowd. So greetings like "hello" and "hi" are very common. They do less well than things that are a little bit quirky or a little bit weird, like "howdy" or "holla." The rarer your salutation, the better it does, in general.

There will be more words written on Twitter in the next two years than contained in all books ever printed.

Dudes have been making up stuff about themselves probably since there have been dudes.

People tend to prefer their own race online in terms of the volume of messages.

Use correct grammar and punctuation. Do not use net speak, like WOT, W-O-T or U. Those messages get a lot lower reply rate.

Because the way love works in general, you don't need everybody to like you somewhat - you need one person to like you a lot.

Text is, in some ways, on the way out, unfortunately. There are dating sites now that are just pictures.