Text is, in some ways, on the way out, unfortunately. There are dating sites now that are just pictures.

People tend to prefer their own race online in terms of the volume of messages.

Kind of paradoxically, men are very open minded or very even handed with their votes of women.

Use correct grammar and punctuation. Do not use net speak, like WOT, W-O-T or U. Those messages get a lot lower reply rate.

Twitter, Reddit, Tumblr, Instagram, all these companies are businesses first, but, as a close second, they're demographers of unprecedented reach, thoroughness, and importance. Practically as an accident, digital data can now show us how we fight, how we love, how we age, who we are, and how we're changing. All we have to do is look.

I know that shorter messages are better in terms of reply rate. The optimal length is something like 50 characters. Characters, not words.

Women are much more discriminating. I think both types of people are equally interested in having an attractive partner. But women essentially give the thumbs up to only half as many guys as guys giving the thumbs up to women.