Burberry is now as much a media-content company as we are a design company...

The British Fashion Awards are also very important because it's my hometown. But it's really a recognition of my team, and those awards give me an opportunity to thank them in a formal way. You and I have worked together enough to know that it really isn't about two people. It's a whole team. And so it's great to acknowledge that you never do anything alone.

So fashion was, in a way, an accident. But this world opens you up to a lot of different avenues that interested me. I loved the idea of working in different countries. And I loved the idea of construction and working with imagery. But, yes, I fell into fashion a bit by mistake.

I love fashion, I love architecture and I love image making so if I can, I would put all these three in one pot.

We meet so many people, and it's interesting when you meet someone who you really connect with. They have their own energy, their own personality, and that is something so different than just beauty. So that really drives the decision for who to work with on a campaign.

It's really important to be disruptive and do things that actually are kind of a little scary and bold.

Burberry is now as much a media-content company as we are a design company...