Burberry is now as much a media-content company as we are a design company...

Obviously, for me, that person has got to have a beauty to them - and it's not always physical beauty. It's important that I love someone's character and that I click with it.

I love fashion, I love architecture and I love image making so if I can, I would put all these three in one pot.

It's brilliant to get recognition. The CFDA was magic because it's such a big award in our industry. There's nothing more flattering than being honored by your peers.

The British Fashion Awards are also very important because it's my hometown. But it's really a recognition of my team, and those awards give me an opportunity to thank them in a formal way. You and I have worked together enough to know that it really isn't about two people. It's a whole team. And so it's great to acknowledge that you never do anything alone.

I love the fact that I work with everything that has to do with the brand, the product, the environment, the online, the architecture, the web design, because I am somebody that loves making things, making experiences, creating things that people love to engage with.

So fashion was, in a way, an accident. But this world opens you up to a lot of different avenues that interested me. I loved the idea of working in different countries. And I loved the idea of construction and working with imagery. But, yes, I fell into fashion a bit by mistake.